While everyone agrees customer referrals are one of the most effective ways to build a business, not every business offers a referral program. In fact, most rely on word of mouth or online reviews to get the word out.
Of the companies that do offer referral programs, three things are abundantly clear:
- Not all referral programs are created equal
- Some referral programs work well for the company, the participants or both
- Some are really bad and end up doing the company more harm than good as the participants become “negative referrers”
While the second two points are self-explanatory, the first one is worth examining further as the type of incentive offered can have a huge impact on the success of the program. DropBox, for example, developed a highly successful program simply by offering participants additional free storage on their website.
At Qvinci, we’re in the financial services arena so we thought it made sense to offer a monetary reward. So far, our strategy is working as we’ve had a steady stream of people signing up for the program since we officially launched it in May 2015.
Including the cash incentive, there are actually five good reasons why an increasing number of our customers are benefiting from becoming certified referrers for our software. Here they are:
1) It’s Quick
Fill out the short registration form on our website (1-2 minutes) and we’ll send you a Referral Agreement and W-9. Fill those out (5-10 minutes), watch a 30-minute webinar and you’re good to go.
2) It’s Easy
Once the referral is made, we will take over and handle everything to do with sales, services and support. The program is open to anyone who routinely refers qualified leads to Qvinci.
3) You’ll get plenty of help
Our Support Staff is available Monday–Friday 7:30am–6pm CST to answer questions or help with anything that might come up related to being a referrer.
4) Credibility by Association
Qvinci is a global leader in the field of financial reporting software. We’ve won awards. Our technology is patented. Not a bad friend to have especially once the people you introduce us to start using Qvinci and benefitting from it.
5) You’ll Make Money
Referrers earn up to $15 for each file synced to Qvinci within 12 months of the referral. Not bad considering the negligible time investment required once the sign-up procedure has been completed.
For more detailed information about the program, including specifics on what is considered a qualified lead, please visit the Referral Program page on our website. Everything you need is right there including the form you’ll need to complete to start the process. Remember, our Support Staff is standing by if you run into anything you need help with.